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Traditional Marketing Vs Digital marketing / Virtual Sales

Ways of Traditional Marketing Ways of Digital Marketing
a. Print media, visiting card, brochures, newspapers etc. a. Websites
b. Broadcast media such as TV or radio etc b. Social Media Marketing
c. People find a business through a referral, network or field lead generation c. Search Engine Marketing
d. Face to face meetings d. Video marketing
e. Exhibitions & Seminars d. Video marketing
e. Exhibitions & Seminars e. Banner ads
f. Direct mail f. Pay per click
g. Telemarketing g. Blogs
Traditional marketing advantages Traditional marketing disadvantages
1. Finding ads in magazines and newspapers, or reading billboards are still familiar activities 1. Results on this marketing strategy cannot easily be measured.
2. You can easily reach your target local audience. 2. Print or radio advertisements can be very costly.
3. The materials can be kept. The audience can have a hard copy of materials of which they can read or browse through over and over again. 3. static which means there is no way to interact with the audience
4. It's easy to understand. It can be easily understood by most people because they are already exposed to this kind of strategy. 4. Difficult to analyze customers behavior
Digital marketing advantages Digital marketing disadvantages
1. You can target a local audience, but also an international one. 1. it can take some time to realize measurable success
2. Your audience can choose how they want to receive your content. 2. careful about fraudulent activities and from spamming
3. Interaction with your audience is possible 3. Still there are many customers who are not aware of internet facilities
5. Data and results are easily recorded 5. You can be penalized
6. Level playing field:
7. Real time results
8. Brand Development
9. Viral
10.Allows direct response from customers
11. Easier to track and measure specific goals
12. User can find your product whenever they want
13. Greater engagement

Direct sales Vs. Virtual sales (Digital marketing)

Traditional marketing advantages Traditional marketing disadvantages
EMPLOYEES 5 1
Daily Field visit/Employee 20 0
Total People Reach (5*20) 100 100 to 1000
Conversion Ratio (20%-30%) 20-30 20-200
Required Time 1 Day 1 Hour
Expenses 5 Employee Salary+Travelexpenses+Time 1 Employee Salary + Technology Cost
Techniques List Customers Meet
customers
Generate leads
List Customer, Social Media, SEO Blogs, PPC, Email marketing, Tele marketing & Bulk SMS

Why Digital Marketing Strategy is Important for any Entrepreneur?

As we say “Well begun is half done”. Every entrepreneur is beginning with his good idea. Every entrepreneur wants to execute that idea so that he can achieve his aim/mission and become successful in his business. But, what business survival statistics shows?

Research by Failure % Time line
Small BusinessAdministration (SBA)Inc. magazine and the 50% First 5 Years
National BusinessIncubator Association (NBIA) 80% First 5 Years
Forbes 85% First 10 Years

Most of startup businesses failed because lack of marketing and sales execution.

Did you know that 60% of businesses in the area transitioning from a field sales to virtual sales model.This makes sense since inside sales is one of the most effective ways to scale a business quickly, test new markets, and significantly reduce expenses.

Search Engine Optimization

Overview

Search engine optimization (SEO) which is a part of the broader topic of Search Engine Marketing (SEM), refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.

So, why is it important for your business website to be listed on search engines? On Google alone, there are over billion searches conducted every second. Think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service. Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website’s ability to rank in the search engines and get found by your potential customers.

Key approach

1. Defining the goal 6. Building a community
2. Selecting the target audience 7. Content Distribution
3. Developing the right message 8. Strategy Engaging and monitoring the audience
4. Selecting the right channel 9. Measuring Performance
5. Set-up, design and develop the channel 10. Rinse & Repeat

Business benefits

  1. Establish a Brand and Raise Awareness: Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around
  2. Spy on the Competition: Follow your competitors on Twitter and Facebook and you’ll be able to see what they have up their sleeve
  3. Pitch Products in a More Human, Interactive Way: Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions
  4. Bring Attention to Your Products: Featuring a product on a social media site is one of the fastest ways to bring attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket
  5. Increase Customer Loyalty And Trust: Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company
  6. Listen to Your Customer’s Opinion: Social media sites are an awesome way to see what your target audience is saying about your company or your products
  7. Conduct Market Research: Listen to what your customers say about your products and track what links they click on and you’ll begin to see what your customers like and respond to
  8. Strengthen Customer Service: Social media networks allow your company to answer your customers’ questions and concerns directly in a timely manner
  9. Free Job Portal: Jobs are posted every minute on social networks like LinkedIn and Twitter along with the links or information you need to apply for them
  10. Establish Yourself as an Expert: Social networks allow you to get your name out to the world and talk about things that matter to you
  11. Share Information with Like-Minded Customer: Connect with other professionals in your field to share information
  12. Reach Mobile: Many active social media users are constantly plugged in via their smartphones. It is ideal to reach them with your message when they are on the go

PPC Management

Overview

(Pay Per Click) is one of the most revolutionary forms of advertising in history. When used correctly, it’s possible to dominate an online market and generate an excellent Return on Investment (ROI). It is advertising is an advertising system where the advertiser only pays for each click on their advert. While it is most often used as an advertising system offered by search engines, such as Google and Yahoo!, it can also be used for banner advertising (where the advertiser pays for clicks on the advert as opposed to impressions).

PPC advertising revolutionized the online advertising industry, and today, advertising generates 99% of Google’s revenue.

Key approach

1. Defining the goal 6. Building a community
2. Selecting the target audience 7. Content Distribution
3. Developing the right message 8. Strategy Engaging and monitoring the audience
4. Selecting the right channel 9. Measuring Performance
5. Set-up, design and develop the channel 10. Rinse & Repeat

Business benefits

  1. Establish a Brand and Raise Awareness: Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around
  2. Spy on the Competition: Follow your competitors on Twitter and Facebook and you’ll be able to see what they have up their sleeve
  3. Pitch Products in a More Human, Interactive Way: Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions
  4. Bring Attention to Your Products: Featuring a product on a social media site is one of the fastest ways to bring attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket
  5. Increase Customer Loyalty And Trust: Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company
  6. Listen to Your Customer’s Opinion: Social media sites are an awesome way to see what your target audience is saying about your company or your products
  7. Conduct Market Research: Listen to what your customers say about your products and track what links they click on and you’ll begin to see what your customers like and respond to
  8. Strengthen Customer Service: Social media networks allow your company to answer your customers’ questions and concerns directly in a timely manner
  9. Free Job Portal: Jobs are posted every minute on social networks like LinkedIn and Twitter along with the links or information you need to apply for them
  10. Establish Yourself as an Expert: Social networks allow you to get your name out to the world and talk about things that matter to you
  11. Share Information with Like-Minded Customer: Connect with other professionals in your field to share information
  12. Reach Mobile: Many active social media users are constantly plugged in via their smartphones. It is ideal to reach them with your message when they are on the go

Link Building

Overview

Link Building is the process by which you get incoming links to a website. A Link Building campaign is initiated to get incoming links to a website from other websites. The whole purpose behind link building or link development is to improve the link popularity of a website, or to improve the number of incoming links to a website.

Link popularity has gained a lot of importance as it plays a very important role in the way Search Engines rank websites. Every website needs incoming links to increase its prominence on the Search Engines. The more popular a website is, the more users and traffic will come to it.

Social Network advertising

Overview

(Pay Per Click) is one of the most revolutionary forms of advertising in history. When used correctly, it’s possible to dominate an online market and generate an excellent Return on Investment (ROI). It is advertising is an advertising system where the advertiser only pays for each click on their advert. While it is most often used as an advertising system offered by search engines, such as Google and Yahoo!, it can also be used for banner advertising (where the advertiser pays for clicks on the advert as opposed to impressions).

PPC advertising revolutionized the online advertising industry, and today, advertising generates 99% of Google’s revenue.

Key approach

1.Campaign Setup 6.Maintenance and Optimization
2.Organize account for maximum effectiveness 7.Choose relevant keywords and placements
3.Create straight forward Targeted Ads 8.Identify weak components of quality score
4.Increase quality score 9.Optimize your website for conversions
5.Identify your advertising goals

Business benefits

  1. Geo-Targeting: online advertising has the ability to target markets by country, province or city, and can even drill them down to something as specific as their business requirement
  2. Immediate Search Visibility: If your company does not have strong search engine visibility, pay per click marketing is the fastest and easiest way to show up on the search engines
  3. Reduce Costs: From proven keyword expansion and bid management techniques to ad testing and landing page optimization, SEO Inc utilizes best of breed technology to support human expertise and deliver traffic and new customers at the most cost effective points available
  4. Maximize ROAS (Return on Ad Spend): Working closely with their clients, our professional PPC Marketers perform extensive PPC ad testing and conversion analysis. This enables us to get more clicks for the advertising dollar and to deliver the highest quality traffic
  5. Increase Depth of Keyword Targeting: If you have a smaller website but want to target a large amount of keywords, you will need to use PPC advertising
  6. Reinforce Branding: Supplement already strong search engine rankings with PPC and you control more of the search engine results pages (SERP’s) for searches on your branded keyword phrases
  7. Remarketing: Every marketer knows that the more a potential customer is exposed to your brand and messaging over time, the more likely they will become a customer. Remarketing allows you to show ads to users who've previously visited your website as they browse the Web
  8. Testing Capabilities: Pay per click marketing offers a tremendous opportunity for marketers to test new ideas whether it is testing a marketing message prior to a new product launch, experimenting with offers or price points, or just improving an existing PPC campaign
  9. Real-time "Trackability" and “Monitoring”: PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes (and losses), which ads bring in the most traffic (and which are duds), conversion rates and more
  10. Local to Global Exposure: One of the best PPC benefits is the ability to choose where your ads are served by geography. If you are large or small and want to grow, PPC allows you to target new geographic or demographic markets

Blog marketing

Overview

Blog marketing is any process that publicises or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs.

Having a blog is a powerful tool to market your business online. It’s a way to provide value and information to your customers in a simple, straightforward format. But blogs can be hard work and it is easy to get off track. Here are a few tips for launching a blog that is an effective business tool.

Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers.

Key approach

Business Blog Strategy Consultation Business Blog Management
Design, Installation and Integration Blog Analytics and Monitoring
Customize Blog look and feel templates Blog Posting
Keyword Research Blog Optimization, Marketing and Promotion
Optimize the Blog

Business benefits

  1. Giving your site a fresh feel: Consumers like to see a website that seems regularly updated. It reinforces the opinion that you’re open for business, not a scammer
  2. Giving you a search engine optimization boost: Search engines also love a fresh website, and you can use the blog to target very narrow and specific keywords that bring in those paying customers looking for your services.
  3. Show your customers behind-the-scenes personality: People like doing business with people they know, right? Give them the opportunity to get to know you so they couldn’t think of doing business with anybody else
  4. Zero Price Based Marketing: Blogging is a low-cost alternative to having a web presence, For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet
  5. Build Community: Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for consultants and knowledge workers
  6. Better Communications: Blogging provides several communication benefits
  7. Easy Web Publishing Solution: Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as TypePad or Blogger.com offer easy blogging tools to get started
  8. Attracting prospects: eveloping new business opportunities. You’ll attract better, more qualified employees as they’ll see you as a “forward thinking” and “social” organization. Develop your niche or “shtick” with each and every post: which ultimately leads to greater focus, clarity, and company vision
  9. Brand Building: A blog is a great way to get your brand in front of thousands of people who otherwise would never know you existed

Email marketing

Overview

Email Marketing is the newest and most controversial method for sending self-promotion information to your current and prospective clients. As important a tool as it can be, it can also add to the flood of spam your clients are receiving. Let’s look at how it can work for you!

First, email marketing combines the unique features of design flexibility, lower production costs, quicker turnaround, testing different offers, showing new work, sharing information important to your clients and driving traffic to your web site.

Second, don’t underestimate the power of relationship building in email marketing for your creative services. Lots of people prefer follow-up and even first contact to be an email. It is personal and impersonal at the same time… quite the hybrid marketing tool! Email will not take the place of stamp mail or phone calls but it is another avenue, another

Local Business Listing

Overview

Local listings are online directories of businesses that serve a specific geographical region, such as a city or county. Local listings help prospective customers find what they need in their area, so if you serve a particular locale, you`ll want to make sure your business is listed.

Local Business Listings are usually those listings that appear at the top of Search Engine results and supply Search Engine users with results within their locality. These listings are especially attractive as they are more likely to generate business for your organization due to the accessibility of your business and the proximity of the results. Local Business Listings are yet another strategy to help get you the coveted traffic you require and position your website attractively to the most relevant Search Engine users interested in your website. Most local listings and city guides group businesses by category and display each business`s name, contact information, and optional details like web site, opening hours, payment methods accepted, and more.

Submitting your local business to a local business directory has become very important since more and more internet users are now searching for products and services online and not making use of their telephone directories anymore. A good directory listing must contain the physical address of the business, contact numbers and the website URL if permitted in order to increase exposure of the business. This will enable directory users to find useful information from your listing to facilitate a contact with your business, without requiring additional information.

Key approach

Category Phone Contact Details Select Free Classified Listing
Business Communication Neighboring Landmarks Direct Involvement
Products and Services Other Facilities Appropriate Images

Business benefits

  1. Filtered and Customized Results: Local SEO allows results to be filtered and customized in accordance with the reception of a particular group of audience
  2. Geo targeting Audiences: Geo targeting becomes easy in Local Business Listing. Hence it is more efficient in driving geo targeted traffic
  3. Reach millions of internet users, quickly and for free: More people search for businesses online than anywhere else, so it's important to make sure your local business listing can be easily found on Google.com and Google Maps. With Google Places, creating a great listing takes just a few minutes and doesn’t cost a thing
  4. Edit your listing and speak for yourself: Your business probably already shows up on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing soon after you verify them through Google Places. Also, you can add notifications
  5. Premium options, all for free:Make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase
  6. Live Links :A good local business directory will give you a live link to your website
  7. Provides Exposure: This means more customers. People will not buy your products or use your services if they don't know who you are. It's that simple. Your business directory listing will contain important business information that customers are interested in
  8. Free monthly traffic reports: Tracing the number of visitors and monitoring becomes easy with the local business listing and it costs nothing to get this activity done

SMS Marketing

Overview

SMS marketing, also known as text message marketing, is a method by which businesses and organizations send out specials, coupons, promotions, alerts, and more via highly targeted, permission-based, opt-in text messages.

Now that we have some background on why SMS marketing is so powerful, let's take a look at some quick stats.
  • 95% of text messages are read within the first 5 minutes
  • The average person’s looks at their cellphone 150 times per day
  • 22% of text messages with value are forwarded on to friends and family
  • The average redemption rate for a mobile coupon is 20%

Key approach

DND Type-text, voice etc Database
Promotional Content Response management
Transactional Customer attachment

Business benefits

  • Increase foot traffic to your business
  • Increase your sales and customer base
  • Reward loyal customers while creating new ones
  • Establish a stronger personal connection with your customers
  • Instantly communicate with customers
  • Customers can easily forward valuable text promotions to friends and family
  • Customer stay in the loop with your business
  • Customer won't feel forgotten due to lack of marketing reach

Tele Marketing

Overview

A long-time leader in generating leads in the lawn care industry - telemarketing is being pulled in multiple directions. Regulations are causing many in the green industry to wonder how long it will be available.

Tele marketing is available to any business no matter how large or small. Outsourcing allows for any size of campaign to be conducted cost effectively whilst achieving excellent results. In addition, because of the experience our telemarketing team they are an invaluable resource when it comes to planning your marketing campaign and targeting prospects and business opportunities.

Key approach

Inbound Pitch
Outbound Response management
Regulation Customer attachment
Database

Business benefits

The main benefit of using telemarketing to promote your business is that it allows you to immediately gauge your customer's level of interest in your product or service. Additionally it allows you to do the following:

  • Provide a more interactive and personal sale service
  • Create an immediate rapport with your customers
  • Explain technical issues more clearly
  • Generate leads and appointments
  • Sell from a distance to increase your sales territory
  • Reach more customers than with in-person sales calls
  • Sell to both existing and new
  • Achieve results that are measurable

Lifecycle of Digital marketing

  • Innovative content, communication and link building
  • Fast Reply to customers
  • Analysis from big data
  • Remarketing
  • Customer preferences

We believe in outcomes

  • Inputs, in simple terms, are those things that we use in the project to implement it.
  • Activities on the other hand are actions associated with delivering project goals.
  • The output is what we actually deliver.
  • The outcome is what the business gains from our output.
  • Impactis the long term consequence of a project
Input Activates Output Outcome Impact
Money, Idea,Resources, Passion Define process product & Team Product and team Satisfied customers High revenue & Successful
Brochure, Visiting card, TV ad, Money Traditional Marketing Leads and sales Customers Good revenue
Website, SEO, SMO, Blog Digital Marketing more leads, more sales Customers, Feedback, Interactive session, polls, Customer preferences, Customer big data, remarketing Long term customers ,relationship, Good revenue, Brand& Successful

Digital Marketing strategy

At Stelsel we live and breath online marketing every single day. We make sure that we become the external marketing department for our wonderful clients by ensuring we are all working towards the overall marketing objectives. Our detailed strategies enable ourselves and the client to deliver and measure against a set of activities and key objectives.

Our experienced team undertakes a comprehensive review of your brand and digital assets to understand where you currently are. After this, we will work out what success looks like for your business. Do you need more leads? More sales?Lower cost-per-acquisition?Whatever your objectives are, we will produce a tailored strategy to meet your needs.

Whether you are a B2B or B2C business the principles of online marketing remain the same. Our clients range from large multi-national organizations through to local businesses. We deliver the same level of care and attention to all of our clients to ensure that both parties are working towards achieving the most successful marketing campaigns.

Stelsel team are a friendly bunch and have a wealth of experience.

Three Steps to Create Your Digital Strategy

  1. What Does Your Success Look Like?

    What are you looking to achieve from your online marketing activity? Whether it is leads, signups or sales, it is important to have a clear objective before spending any money on online marketing.

  2. What Is Your Target Cost Per Acquisition?

    How much are you willing to spend per new inquiry or sale? From here we can begin to plan a budget for your marketing spend to help you achieve your business goals.

  3. Create A Digital Marketing Strategy Document

    Our highly experienced team will devise a strategy to improve your online marketing performance. We will analyse the key channels that will provide success to your marketing efforts.

Digital Marketing for Professional/Social Worker/administrative officials/Celebrities

Digital Marketing Strategy
Plan to take professionals work to people
Broad Communication plan
Take likes, comment, review, and feedbacks
Fast response
Build Deeper level of Trust
Response analysis, people’s preferences
Remarketing strategy

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